How to Support Small Businesses

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Small businesses need your support to make it through these uncertain times. Here are the Better Business Bureau’s tips on how everyone can support small businesses – with or without spending money.

These tips help ensure your favourite businesses have the cash they need to make it through these lean times.

Practical Ways to Support Small Business: 

  • Buy a gift card for later. Many small businesses that have had to close are offering gift certificates at discounted rates for when they open back up. Look on business’s websites and social accounts.
  • Skip the refund and take a rain cheque. If you paid in advance for an event, such as theatre or concert tickets, a class, or a service, consider taking a credit for the future instead of asking for a refund. These businesses will appreciate not needing to issue so many refunds right now.
  • Commit to future work. While right now may not be the best time to start that home renovation project, your contractor will appreciate you committing to future projects when business opens back up. The same goes for any future event or project.
  • Shop (local) online. Local shops and vendors may have closed their (physical) doors, but many still run online shops. Look for them on social media or check the business’s website for links to their online marketplace.
  • Look for virtual classes. People who work in training or professional development, including anyone from your personal trainer to the person teaching your office’s public speaking workshop, are finding creative ways to move their instruction online. Even though your local gym is closed, your favourite yoga teacher may be hosting a live class online. Same goes for people who offer professional training. Now may be a good time to brush up on your skills through an online course.
  • Get take-out or delivery. Many restaurants and breweries are now offering takeout even as they close their dining rooms. Support these local institutions by getting your food or drinks to-go and enjoying it at home.

Not everyone has the financial resources to pay in advance. So, if your own wallet is feeling the pinch, here are some free ways to support small businesses.

  • Write an online review. This is a good time to finally get around to reviewing your favourite local business. These five-star reviews do help companies rank well in search engines and on other listing services. This is an easy, free way to show your favourite small businesses that you support them. Write a review on BBB.org now.
  • Like and share on social. Help your favourite business reach a broader audience by liking and sharing their information on social media. This will help them reach future customers and gain more exposure.
  • Tell your businesses that you appreciate their work. These are tough times! Keep morale up by reaching out to the businesses in your community and letting them know that you appreciate their hard work.

For More Information

For more tips and information about coronavirus, visit BBB.org/coronavirus.

Businesses, check out BBB.org/SmallBusiness.